The Family Business

With more than 10 years of experience, Mo’ Coppoletta shop is one of the most well known and eclectic tattoo parlour worldwide.


Working with Mauro was a really inspiring experience since he is a truly artist entrepreneur. I was asked to rework their branding, the project was really interesting but a second pair of hands was required to finish the job so I asked the help of my romanian friend Tudor Prisăcariu.


The traditional style of the mark based on Mo’ original hand drawn design, together with the elegant and rigorous use of the Neutraface, gives a fresh and in the same time established flavour to the shop new identity. Well received by Mauro and all his team, the identity has been applied afterwards to all the shop promotional items and stationary, such as business cards, shopping bags, t-shirts and stickers.


The responsive website, with a stylish editorial look, is powered by WordPress and is one of the most visited (20k+ monthly visitors) and unique tattoo online spot.

Identity, Print, Website  —  thefamilybusinesstattoo.com