Zaha Hadid Associates

Zaha Hadid Architects is a global leader in pioneering research and design investigation and this identity pitch was a way for me to discover Zaha notorious design.

 

After a full month of deep research, experimentation and design, I produced a comprehensive presentation of possible solutions for their new identity and website. Among a few options, I quite liked the concept of a diagonal line (the spine of the letter Z) as a merging point of Zaha old and new ever evolving design. At first glance could feels really rigid, but once projected on a more organic surface, the line will adapt and assume more fluid and free forms.

 

Unfortunately at Sennep we discovered after a year that the effort wasn’t enough so here are bits and bobs of all the hard work generated.